Four Capabilities Every Translation Management System Should Have

December 30, 2016

To be successful in the global marketplace, companies need to create marketing material in more than one language. And in order to create an effective globalization campaign, you need a Translation Management System (TMS) to host your…

Post Editing 101

December 29, 2016

Machine Translation (MT) cuts down on cost and turnaround time, thanks to its ability to decipher large amounts of text quickly. The downside to MT is the fact that it doesn’t have the capacity to translate material as a human does, and is not…

The Death of Language

December 22, 2016

In many parts of the world, languages are in danger of going extinct. It might be tempting to believe that English has become the lingua franca of global business and the Internet, but when languages die, the loss has repercussions far beyond…

Global Marketing Guides: India

December 19, 2016

India is the second most populous country in the world with 1.2 billion citizens. It also has one of the fastest growing economies in the world with a middle class population that, by some measures,  is double the entire population of the United…

Combining Technology And Marketing in the Age of Disruption

December 19, 2016

Let’s face it, as a society we are addicted to technology. The Internet of Things (IoT) revolution has taken over and there’s no looking back. Considering that 90% of the world’s data was created in the past few years and at a pace of 2.5…

London Language Company Looks to Hire Emoji Translator

December 16, 2016

Can you speak another language? What about emoji?

Digital Marketing Trends to Watch in 2017

December 16, 2016

The New Year is fast approaching, and marketing analysts have already been weighing in on what digital trends will dominate the industry in 2017.

Know the Difference: Canadian French vs. European French

December 14, 2016

Canada is a bilingual country; both Canadian French and English are official languages. The demands of being a bilingual nation made Canada one of the earliest adopters of machine translation technology back in the 1960s, when the University of…

10 Foreign Language Films To Watch This Oscar Season

December 13, 2016

It will be a highly competitive year at the 89th Academy Awards across many of the top prizes, including the award for best foreign language film. There are 85 submissions from all around the world, and the Academy is slated to narrow it down to…

ISO and the Language Industry

December 09, 2016

A faulty translation can lead to embarrassing, and sometimes dire, consequences.

Global Marketing Guides: Brazil

December 09, 2016

One of the largest countries in terms of both land and population, Brazil also happens to be one of the fastest growing economies in the world. Economic expansion (despite a recent recession), a growing middle class and vibrant urban centers make…

Lessons Learned: Marketing in the Technology Boom

December 08, 2016

It’s no secret that the more technology we create, the more we need robust and complex backend systems to make it work. The development of the Cloud and similar technologies has revolutionized the world by providing cheaper, more accessible and…

Has Technology Made Language Learning Obsolete?

December 06, 2016

There are a myriad of predictions, encouraging and terrifying, about what technological innovations the future holds.

The Cold Call And Your Global Marketing Strategy

December 02, 2016

Undoubtedly, the digital age has fundamentally changed how people both buy and sell. To counteract these radical shifts, a business’s global marketing strategy has to quickly adapt to these changes. At the same time, I am hearing more and more…

5 Ways to Get More Out of Your Language Provider

December 01, 2016

Finding a translation provider can be a formidable task.  The language industry is one filled with twists and turns for customers who have never engaged with a Language Service Provider (LSP) before. And with the plethora of potential vendors in…

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