Netflix Looking For Translators To Expand Subtitle Offerings

March 31, 2017

Want to create subtitles for your favorite movie or TV show? Netflix might hire you to do just that.

Localizing Images for Marketing

March 31, 2017

In the world of global marketing, localization is king. Through a well-planned and researched localization process, brands can travel all around the world.

The Globalization of the NBA

March 31, 2017

Like the NFL, the National Basketball Association (NBA) has a keen interest in expanding the popularity of its sport beyond North America. With rabid fanbases developing around the globe, the NBA has its eyes set on the future with its…

10 Words That Don’t Translate into English

March 29, 2017

Over the past two weeks, we’ve written about Lead with Language’s push to create a culture of bilingualism in the United States. The nationwide campaign launched on March 1 and has promoted language learning advocacy for students and citizens…

Constructed Languages: Reinventing Babel

March 24, 2017

Spending hours, sometimes days, at a time fine tuning the phonetics, grammar, verb tense and vocabulary of an invented language probably isn’t everyone’s idea of a good time.

Three Steps to Acing Foreign Business Etiquette

March 24, 2017

A foreign business trip is a daunting undertaking for anyone. The fear of not understanding workflow, customs, business etiquette, and communication styles can present seemingly insurmountable challenges.

What are the Six Cultural Dimensions?

March 23, 2017

Unfamiliar cultures can be confusing to many around the world. Why do cultural practices differ so much across the world, and how can we start to understand them? These questions are relevant not just for businesses, but for individuals as well.

Q+A With ACTFL Executive Director Martha Abbott On Lead With Languages

March 23, 2017

Language literacy in the United States may be more important now than ever.

How Movie Actors Perfect Accents

March 21, 2017

In America, the 2000 film Crouching Tiger, Hidden Dragon was a massive commercial and critical success, as many critics commended its ability to blend drama, martial arts, and gorgeous scenery together in a captivating style. Since the story took…

The Evolution of Pidgin Languages

March 20, 2017

To some, pidgin languages can initially sound like a broken variation of more commonly spoken languages, and assumptions are made that pidgin speakers are using slang. This has caused some to categorize pidgin languages as incorrect or a…

Lead With Languages: Promoting Bilingualism in The U.S.

March 17, 2017

An ambitious new language learning campaign has dedicated itself to the promotion of bilingualism in the United States in response to a growing need for multilingual speakers.

Amazon.com Adding Spanish Language Option

March 14, 2017

Amazon announced last week it will begin rolling out a Spanish language version of Amazon.com.

Native Advertising: What To Expect In 2017

March 13, 2017

You’re probably familiar, maybe unknowingly, with some form of native advertising.

The Colorful Celebrations of Holi

March 13, 2017

Today, India will be caught up in the celebration of Holi, a Hindu holiday that takes place on the final full moon in the lunar month of Phalguna, which occurs in February or March. For its participants, this religious holiday is a joyful one,…

3 Tips for Website Localization

March 09, 2017

Your website is designed perfectly! It’s got appealing colors, intuitive content layout, and quality content. But more than likely, your website is built for a single culture—your own. Will that same content layout be intuitive to someone from a…

Are You Ready For GDPR? Preparing For The EU’s New Data Protection Rules

March 06, 2017

We’re only three months into the new year, but 2018 will be here before we know it. And in less than 15 months, businesses around the globe will need to be compliant with the European Union’s General Data Protection Regulation (GDPR).

The Globalization of the NFL

March 03, 2017

In 2005, the Arizona Cardinals and San Francisco 49ers played in Mexico City at Estadio Azteca. Despite what was viewed as subpar play, the game, marketed as “NFL Fútbol Americano,” was a massive success.

Do You Experience Polychronic or Monochronic Time?

March 03, 2017

When do you have to wake up to get to work on time? When’s that important meeting? What time are you meeting friends for dinner? How you answer these questions will depend on whether you experience polychronic or monochronic time.

Uber Challenges Proposed English Language Requirement for London Drivers

March 02, 2017

London is proposing a mandatory English language test for drivers of private hire taxi companies, including Uber. The San Francisco-based ride-sharing startup has been fighting the plan in court since last summer, and argues that the new rule…

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Weekly Digest