Missing The Joke: Why Humor Doesn't Translate

January 29, 2015

In 2011, an Australian news anchor who was interviewing the Dalai Lama with the aid of an interpreter opened the exchange with a joke: “The Dalai Lama walks into a pizza shop and says, ‘Can you make me one with everything?’  The Dalai Lama’s…

The McDonalds Localization Strategy

November 26, 2014

What’s a company to do when profits fall two quarters in a row? McDonalds’ CEO is pushing the localization strategy to solve that problem.

Want to Work at Apple? Siri Localization Experts Needed

July 16, 2014

“Your wish is my command,” as Siri says.

Five Steps to Avoid Cultural Mistakes

May 28, 2014

No one wants to find themselves in an embarrassing or offensive situation in a foreign country because of innocent cultural mistakes. Often, this happens to tourists who are traveling abroad. But it can also occur during business encounters,…

A Tale of Two Localization Fails - Apple Vs. Starbucks

May 05, 2014

Localization is the process of adapting a product to the linguistic, cultural and technical requirements of a target market. It allows international users to interact with a product or marketing message seamlessly in their own language.…

The Challenges of Legal Translation

February 10, 2014

Translating legal documents can be a challenging endeavor, especially for translators unfamiliar with the industry. Overcoming legal translation challenges requires a combination of creativity and accuracy that goes beyond normal translation…

Globalization and 3D Printing

March 19, 2013

According to Thomas Friedman’s book, The World is Flat, the world flattened before our eyes and is now a level playing field, where all competitors have an equal opportunity.

New Brazilian Portuguese Spelling Reform

April 14, 2009

In 2009, all Portuguese-speaking countries underwent a language reform that aimed to established a common orthography, or spelling system.

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