Want to Work at Apple? Siri Localization Experts Needed
July 16, 2014“Your wish is my command,” as Siri says.
Five Steps to Avoid Cultural Mistakes
May 28, 2014No one wants to find themselves in an embarrassing or offensive situation in a foreign country because of innocent cultural mistakes. Often, this happens to tourists who are traveling abroad. But it can also occur during business encounters,…
A Tale of Two Localization Fails - Apple Vs. Starbucks
May 05, 2014Localization is the process of adapting a product to the linguistic, cultural and technical requirements of a target market. It allows international users to interact with a product or marketing message seamlessly in their own language.…
The Challenges of Legal Translation
February 10, 2014Translating legal documents can be a challenging endeavor, especially for translators unfamiliar with the industry. Overcoming legal translation challenges requires a combination of creativity and accuracy that goes beyond normal translation…
Globalization and 3D Printing
March 19, 2013According to Thomas Friedman’s book, The World is Flat, the world flattened before our eyes and is now a level playing field, where all competitors have an equal opportunity.
