Baidu: Navigating the Chinese Market

July 12, 2017

If you are trying to expand globally, you should pay close attention to the Chinese market. China has the most Internet users with 731 million. While the opportunities for digital marketing are bigger than almost anywhere in the world, it remains…

Why Real-Time Translation Earpieces May Not Be Worth the Hype

July 11, 2017

Inevitably, when a new real-time translation earpiece hits the market, media outlets gobble up the news, putting out article after article referring to the new device as the answer to breaking down language barriers, and hailing it as the

With the GDPR, How Will a Data Breach Affect Your Company?

July 06, 2017

With the General Data Protection Regulation (GDPR) less than a year away, any company that does business in the EU will soon need to ensure that they’re following regulations on secure customer information, obtaining consent for personal data…

Five Helpful Tips For Optimizing Multilingual SEO

July 05, 2017

If you’re looking to promote your brand across the globe, creating compelling multilingual materials is just one side of the digital marketing coin. Successful international businesses effectively utilize multilingual SEO strategies when going…

The Hero of the American Revolution Who Didn’t Speak English: Honoring Baron von Steuben’s Contributions

July 04, 2017

The Fourth of July is an American holiday celebrating the Declaration of Independence from the British Empire in 1776 (sorry ULG’s London office). Like more formal holidays like Christmas or Thanksgiving, Americans use this holiday as an excuse…

Speaking Around The Boot: The Regional Languages of Italy

July 03, 2017

When most of us think of the Italian language, Standard Italian comes to mind – “ciao bella, come stai?” and “buon giorno,” and so on. In fact, Toscano, or the Italian originally written by the medieval poet Dante and spoken in the Tuscan region…

Why Human Translators Still Matter (For Now)

June 30, 2017

Some may have grown tired of the debate over whether humans will eventually be outdone by machines. But the fact that it’s constantly talked about doesn’t dampen the reality it signifies: the calm before what will likely be a violent paradigm…

Important Social Media Websites in Europe and Russia

June 30, 2017

The social media habits in Europe and Russia oftentimes look similar to other parts of the world—the tried and true platforms are incredibly popular.

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