Category: strategy

Four Steps for Creating a Translation Glossary

August 07, 2017

A translation glossary is an index of specific terminology with approved translations in all target languages that is used by a company and their clients. Glossaries aid translators in ensuring each time a defined…

Airbnb’s Localization Strategy

August 04, 2017

Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position in less than ten years?

Mobile App Localization: How to Get Started

July 25, 2017

A study shows that companies with localized apps saw 128% more downloads within just the first week of adding more languages. Global consumers want to use apps that are available in their native language.

Localization Strategy Guide – The Cultural Dimensions of Germany

July 21, 2017

To many businesses, Germany is the perfect place for business dealings. It ranks third in both total exports and imports, and has a strong economy that is the largest in Europe and the 5th largest in the world. Its impressive business sector…

SAP Localization 101

July 20, 2017

You’ve probably heard the terms SAP and ERP thrown around if you’ve spent much time navigating the language industry. But what does SAP refer to? And what does it take to complete an international ERP rollout?

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